If you still think both augmented reality (AR) and virtual reality (VR) technologies are mainly for the game apps, you have no idea about how they have become part of serious undertakings in corporate and workplace environments. Yes, these two dynamic technologies are increasingly becoming part of the modern workplace environments with considerable benefits in terms of productivity and user engagement.
Many business brands already started to use VR and AR technologies to optimize brand engagement and create new avenues of interacting with the workforce and services. So, any business brand still not taking VR and AR seriously for their workplace environments; they are losing productivity, efficiency, profitability, and growth.
Let’s explore some unique ideas to boost productivity and user engagement through the use of VR and AR technologies.
AR and VR Based Product Testing and Validation
Just think, why should you send products through mail services to your target customers for the sake of promotion if you can test the customer feedback and responses by providing them a near-real experience of the product right on your website? Yes, you can validate your product and measure customer responses and reactions by using AR and VR. App developers can just create an app with a virtual environment in which customers can try products and give their opinions.
For instance, customers now can do online shopping in a virtual eCommerce store and view the 3D representation of the products. Similarly, for automobile brands, virtual test driving, for real estate companies virtual tour of properties, for tourism virtual travel experience can replace real-life interactions.
AR Based Workplace Collaboration
AR for many industries can play a great role in boosting workplace collaboration and engagement. This is particularly proving to be great for the industries that need to deal with a large volume of remote workforce and field staff. AR can play a great role in saving a lot of money on travel and equipment.
For example, in certain industries in which remote teams need to connect with each other, augmented and mixed reality experience can be shared by them remotely. Remote team members working in a project by sharing the augmented experience through desktop and mobile devices can actually stay on the same page without any difference in perception.
Simply by improving the shared experience among the remote team members located thousands of miles away, AR helps software and app development in a never-before manner. From challenging manufacturing projects to complex design tasks to mobile and software app development to architecture design and development, AR-based remote collaboration is increasingly transforming the enterprise workplaces.
VR based Recruitment, Screening, and Training
Virtual Reality (VR) is paving the way for the greatest innovations in enterprise Human Resource planning, strategy, and processes. Remote recruitment, screening, talent acquisition, interviewing, and employee training have become easier than ever before, thanks to virtual reality.
For any business, talent acquisition always remains to be a top priority, and no growth-focused company cannot compromise on this. Since the web opened up the scope of finding talents remotely and all over the globe, companies are increasingly opting for non-local talents in remote locations. The remote workforce is increasingly becoming a greater part of business employees. Naturally, the need for remote screening, interviewing and recruitment is increasingly becoming important.
Fortunately, thanks to the VR enabled audiovisual conference systems, VR enabled presentations and interviewing in the VR environment; remote recruitment and screening became just a reality now. Moreover, for employee induction to the business process and training, VR based training modules are increasingly becoming popular.
Most Sophisticated Training Environment
VR and AR are not just important to bridge the geographical distance for remote team collaboration and training. These technologies pave the way for bridging knowledge and experience gap for technical education and enterprise training. For technically demanding skills, professionals now can learn through VR based immersive experience and gain hands-on training.
NASA is now using virtual reality for training pilots in immersive training environments. It proves to be relevant since pilots need to make reflexive movements for which even a fraction of a second can be decisive. For such demanding skills, VR based training can provide a truly hands-on experience. Recently, many other companies and leading brands started using VR for training the employees and staff.
Conducting Meetings, Conferences, and Presentations
VR based communication is revolutionizing the way businesses make presentations of their products to customers. Already BPO services are utilizing the power of VR to present their products to the remote companies and to garner sales. VR based lively presentation of the products is increasingly helping businesses garnering better sales conversion.
The similar benefit of VR can be seen when a remotely located workforce holds virtual meetings and conferences and in real-time, make presentations of their findings and plans besides sharing new plans and strategies. VR based meetings, conferences, and remote collaboration is becoming increasingly common for major companies having global presence across multiple locations and handling projects with collaboration from remote team members.
VR based presentation of products is playing the role of game-changer for the sales team of many companies. Thanks to lively and immersive views of products in their intended environments, customers are likely to have a better opinion about a product. For some industries, this immersive VR based experience is increasingly playing a great role. For example, a furniture product may look commonplace without the surrounding environment of an interior but can just look perfect when virtually presented in the interior of the customers.
From boosting the productivity of the remote workforce to improving the benefit of collaboration in design, development and manufacturing industry, from boosting sales and business conversion to helping enterprises in managing field workforce, AR and VR based applications and solutions are becoming the game changer for industries in a multitude of ways.
Nathan McKinely is a Business Development Manager at Cerdonis Technologies LLC – mobile app developers in Chicago, the USA developing AR/VR based application with multiple device compatibility, customize, secure & safe mobile/web application. He loves to write on technologies like Artificial Intelligence, Augmented Reality, Virtual Reality, Machine Learning, App Development & Blockchain.