Branding Lessons from Yves Klein


When it comes to building your personal brand, you may not know where to start. Fortunately, Invaluable created an infographic to help!

Yves Klein, a famous French artist who rose to fame in the 1950s and early 1960s, made a name for himself in the art community using a single shade of vibrant blue. Klein’s love of blue revolutionized the art world, leading to the creation of an entirely new art movement: the Nouveau Realismé. 

You may not be an artist, but there is much to learn from Klein. Through his use of unique painting techniques and creation of a proprietary color, Klein established his brand that exists to this day, long after his death in the early 1960s.

Check out the infographic below for branding lessons from the famous Yves Klein.

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