There’s nothing random about designing a website, especially because you want to give it a distinct appearance that showcases your brand’s personality. You also want visitors to see the right balance of function and aesthetics through typography.
One aspect of typography involves how you choose a typeface to make the text of your content legible and pleasing to the readers’ eyes. With the right typeface, you can give your website a general look, tone, or feel.
Using a font style that matches the type of your content is an excellent way of enhancing the user experience for people who are visiting your site. For example, it might not be a good idea to use a very fancy or decorative font style if you’re trying to share a straightforward piece of content, such as a news story, press release, product information, and the like.
As a general rule, you should know how to use fonts properly, so that they add contextual and aesthetic value to your text. There’s contextual value when readers can perceive information by just looking at the typeface, while aesthetic value refers to how the right font style draws your target audience in.
Check out our infographic to learn more about the principles of font and typeface usage.