Ultimate Recruiting Trends to Find Perfect Job Candidates


Recruiting can be a tiring and nerve-wracking process. We all are aware that hiring good employees is crucial for business success. According to some statistics, 45% of recruiters are having difficulty filling positions due to a shortage of talent. That is why finding great ideal candidates among so many applicants seems like finding a needle in a haystack.

But does it really have to be so hard? With the right strategies, it doesn’t.

So, if you are ready to start your recruiting, arm yourself with some effective strategies and be ready to find your perfect employee. To ease your troubles, we have prepared a list of ultimate trends which can be your guide and make the whole process a lot easier.

Automated recruitment software

Save some of your valuable time and use automated recruitment software. If you aren’t already using it, it is about time that you start. Investing in such a system is worth every penny.

The era of technology demands that we keep track of innovations and automated recruitment software has become essential in the recruitment process.

The software will help you to narrow down the list of potential candidates based on necessary requirements.

Some of the benefits of recruitment software are:

  • Sourcing candidates according to your specific criteria with smart search filters
  • Scanning over numerous online candidate profiles with automated web sourcing
  • Making organized and productive referral programs
  • Saving time with customizable email templates
  • Easily sharing information with team members
  • Creating customizable application forms
  • Integrating platforms such as Gmail, Slack, Google Analytics, Applicant Tracking System, and others.

These are just some of the advantages which you’ll get by using automated recruitment software. You have to admit that technology really is great.

Social media recruiting

It is expected that 50% of the U.S. workforce will be Millennials by 2020. If you want to hire a Millennial, we all know where you should look – social media.

Traditional hiring processes such as job portals or newspapers are the basic method, but if you really want to make use of all the resources, include social media as an outlet.

By posting on social media platforms such as LinkedIn, Facebook, and Twitter you can actually appeal to a larger number of people.

Pay attention that your job post is professional and informative. Clearly list all the necessary requirement if you don’t want to receive endless and pointless messages.

It is very important how you write a post in order to attract the right people. It can be helpful if you use online services such as BestEssayEducation or Grab My Essay to compose the post concisely.

In addition, add a call-to-action which will easily lead the interested candidates to the application page.

There is another way in which you can use social media and that is to personally reach out to the candidates. For this type of search, it is best that you use just LinkedIn. Search for candidates that fit your requirements and check if they are interested. Who knows, maybe you’ll run into a perfect candidate.


It is hard to figure out what is someone like just by reading words on a piece of paper. You may miss a chance to meet someone who is charismatic, intelligent, and passionate because you estimated by their resume that they aren’t qualified enough.

Maybe you even rejected someone because their resume isn’t written well enough but they can be the most hard-working and genuine person.

Make sure that you righteously choose the candidates for the interview by asking for video application.

Ask your potential candidates to film a short introduction and tell you in a video who they are and why they want that job. Emphasize that the video shouldn’t be longer than let’s say, 1 minute.

This has become a very handy method and 60% of hiring managers and recruiters are now using video technology.

Recruitment marketing

Recruitment marketing has got the attention of many recruiters who rely on recruitment marketing to help them attract the right candidates.

If you want people to hear about you, marketing is the way. With more candidates on your lists, it will be easier for you to choose the person who suits the company.

In case you aren’t sure what recruitment marketing refers to exactly, let’s clear that up. It is a strategy which uses marketing tactics to stand out in the labor market and get the attention of potential employees.

Some of the recruitment marketing strategies are:

  • Present the company as a talent destination
  • Create the ideal candidate persona
  • Have clearly defined and measurable goals to keep track of the process
  • Focus on search engine optimization
  • Use pay-per-click campaigns
  • Apply effective content marketing

As you can notice, this is a proactive approach to hiring.

The selection process will be much less troubling if you give your best efforts to promote your business as a place for real talents and narrow down the choice of candidates from the very start.

Elimination tests

Maybe you hated tests in school but now, you will start to love them!

You can use tests to evaluate your candidates at the very beginning and exclude anyone who doesn’t have the necessary capabilities.

Give them something basic, some type of problem to solve just to see their skills and logical thinking.

Adapt the test to your industry and the work you do so that you instantly know whether they will be able to handle what’s coming.

Those who can’t deal with a basic test, probably won’t be able to deal with real tasks.

In case you don’t have the time to formulate your own personalized test, use free online tests with already prepared questions. They can concern some general topics or be focused on assessing someone’s logic and problem-solving skills.

Flexible workforce

The reign of full-time jobs is slowly fading. More and more companies are adopting a combination of full-time employees, contractors, freelancers, and anything else that suits them.

How can this type of employee structure help the business?

For example, freelancers can be very beneficial for a company who wants to have some sort of a trial run with a potential employee.

Not to mention that freelancers mostly focus on one specific field of business so if you want someone who is great at their job, freelancers are the way to go.

If you want someone like that, aim your recruitment at freelancers only. There are numerous online job platforms such as UpWork where you can find your ideal freelancer. On that platform, you can see everything – their previous jobs, ratings, comments by previous employers, portfolios, and everything else that you want to know.

In a world where true talent is scarce, freelancers can be your best choice.

Are you ready to improve your recruitment process?

These recruiting trends can serve as helpful hacks which will accelerate your hiring. By applying these techniques and strategies you will be able to stay ahead of the competition.

Promising and talented workers will always choose a company which seems to be progressive and successful. So, if you want to attract the perfect candidates this is the path you should take.

About the Author:

Estelle Liotard is a seasoned content writer and a blogger, with years of experience in different fields of marketing. She is a content editor at Trust My Paper and loves every second of it. Her passion is teaching people how to overcome digital marketing obstacles and help businesses communicate their messages to their customers.

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