How to Plan for Your Business Expansion


Fortune favours the bold, and it takes some courage to take the plunge to expand your business. Whether it is taking on new clients, widening services, or opening a new branch, there is a lot to consider. Read on for some advice on what to bear in mind when grasping an exciting new opportunity.

Be ambitious, but be realistic

Expanding your business shows you have the ambition and the confidence to take the next step. That’s great! The most successful businesses are always looking for new opportunities.

But be careful with how much you can take on at once. Trying to expand in too many different directions at once could simply lead to spreading yourself too thin. Before making any major moves, evaluate what the best lines of expansion are going to be and go in with a plan.

You may also want to consider buying an existing business or purchasing a company that’s already up and running. There are numerous businesses for sale at any given time, so it is essential to research and find the right match for your needs. Buying an established business can save you time, money, and effort compared to starting up from scratch, so it’s worth looking into if you have the budget.

Conduct market research

When you started your business, you would have conducted extensive market research. Establish where your services fit within the wider marketplace is always to first step when starting a new business. By now, you likely have a good idea of how your business stacks up against the competition.

But if you’re looking to expand your business, you’ll need to do some of this work again. There is inherent risk in trying to expand a business. To be successful, you have to be informed about where that risk lies and how to avoid it.

For example, perhaps you’re expanding the range of services you offer. Or maybe you are expanding the same services into a new area. In either case, you should find out who else is offering those services and find a point of difference. By scoping out the competition, you can go eyes wide open into your period of expansion.

Protect your business from risk

Careful planning and market research can reduce risk when expanding your business. But some things are simply out of your control. Consider purchasing business insurance to cover any unforeseen stumbling blocks during a new venture. Speak with an insurance broker to figure out where the greatest risks are likely to be and get a bespoke policy. This helps to give peace of mind that your business will not be unnecessarily affected if the worst should happen.

Evaluate staff requirements

When increasing the scope of your business, you need to ask whether your current staffing arrangements are up to scratch. Do you have enough staff to handle the added workload? Are there new specialist skills you need to hire for? Are you still able to handle the administration, or is it time to hire a personal assistant?

These kinds of questions are crucial when expanding a business. Hiring new staff does bring with it associated costs. But you could be left in a tough situation if you are trying to expand with insufficient staffing.

Pay attention to tax management

Expanding the size and scope of your business can be a busy time. With potential changes in staffing, cash flow, and business costs, it’s important not to lose track of your tax obligations.

It could be a good idea to hire a tax professional to carry some of this load for you. This will ensure it’s sorted out correctly, letting you focus on overseeing the operational transition in your business.

In the world of business, you always need to be looking for opportunities to grow your business. No matter the size or nature of your company, there are always possibilities for expansion. While taking the step to do so can be daunting, the rewards are worth it. With the right preparations, the risks associated do not have to inhibit your development.

Author bio:

When shes not busy writing and editing articles for numerous blogs and sites, Harper spends her time catching up on the latest business and technology trends. Learn more about Harper and her published work on her personal blog.


  1. lisapatb – Rhode Island – Lisa enjoys helping and inspiring others to thrive online through social media, blogging, and content marketing. What good is knowledge if you cannot share it with others? Lisa has 25+ years of experience in marketing/advertising with 6+ years of experience in blogging, social media, SEO, and content marketing. Check out her latest eBook "Learn to Tweet and Thrive on Twitter on Amazon.
    Lisa Sicard says:

    Hi Chantal, I’m in the midst of this right now planning for 2020. My biggest challenge is the work load and freelancers, finding that right balance to grow the business and how to make more money in less time 🙂 I’ve been growing each month this first year in business and would love to grow more in 2020. I have to be careful not to work 24/7 at the same time. Great tip on business insurance, it’s one of the first things I did and I recently met with my accountant to go over taxes.
    So many things to consider as you grow your business today! Thanks for all the tips and have a nice weekend!

    1. Chantal Bechervaise – Outaouais Region - Canada – I blog about everything surrounding the world of work and how it intersects with personal life. Topics include: HR, Leadership, Social Media, Technology, Work-Life Balance, Employee Engagement, Workplace Culture and Achieving Success and Happiness. It is all about your own personal balance and what is appropriate for you. I also love the outdoors and reconnecting with nature.
      Chantal Bechervaise says:

      Thanks for the comment! 🙂 Good luck planning for 2020!

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