You cannot avoid talking about online visitor data when the subject of web analytics crops up since it’s one of your primary sources of customer data. Each visit, click, or form signup that takes place on your website can give you tremendous insights about what appeals to users well enough for them to respond to your offers and engage with your brand.
With these data-driven insights, you can then tweak any pages that are not giving value to your business because not many people are reaching them. Therefore, your target market has no opportunity to find out more about your business, product, or service. You might be surprised that minor changes in content or design can go a long way in attracting web users to spend more time on your site.
Online visitor data can also be useful in tracking the traffic that goes to your website, whether they’re coming from social channels, messaging platforms, or mobile apps, to mention a few types of traffic sources. This way, you can identify the channels that are bringing in the highest return on investment (ROI) for your marketing efforts.
To get your web analytics right, you need to look for the proper tools and invest your time in learning how they work. Despite their striking similarities, web analytics tools bring different features or benefits to the table, such as the level or type of customization that you can do with them. Since you’re tracking and analyzing large sets of data, you’ll want to be able to use a tool that simplifies the process, but at the same time covers all the important details that you need to know how your website is performing.
You can refer to our featured infographic if you’re looking for more ideas about tracking or analyzing your website visitor data to help improve your overall digital marketing strategy.