What is the impact of GDPR on business and sending Email?

What is the impact of GDPR on business and sending Email?

 

For anyone running a business today, one of the most important topics of debate is data protection. Privacy of data and the safe use of data has become a major topic of conversation, and with good reason. Numerous scandals mean that the public is very much conscious of the damage done by poor data management and control.

If you run a business, then, you need to be ready to adapt to the new laws which came into practice in 2018. This is known as the General Data Protection Regulation (GDPR) and was brought in by the European Union (EU). This extremely powerful form of legislation means that any EU citizen is provided with added security, protection and privacy.

In short, it means becoming far more professional in the way that you manage and process your data as a business. Data breaches could be extremely expensive to both your coffers and your reputation. By the same token, though, GDPR will also mean that you need to be more vigilant when doing anything in the workplace – including sending e-mails.

Thanks to research from Betipy,we can take a detailed look at what GDPR means for your business, and what you should look to do if you wish to avoid falling foul of its regulations.

Data Processors and Data Controllers

First off, you absolutely need to appoint a Data Processor and a Data Controller. These will be full-time experts who work within your business, aiming to help manage, control and use data safely. They should be given total control and responsibility for your data usage, as they should be fully applicable to GDPR regulation.

This is your first point of the process, and you should have this carried out ASAP. Bringing in someone like a DP or DC will help to make sure that your business is able to follow alongside GDPR regulation without issue. They can also help to educate and inform staff of how to best follow GDPR.

Customer engagement

You also have to be much more open and honest with your customers. There has to be much greater privacy and personalization in every message, and more effort will be expected to secure and protect customer data.

If you are a victim of a data breach or you violate GDPR code, you must inform all of your customers. The more engaged you can get, the more positive your message will be. It will also help you to better secure and handle personal data.

What does personal data mean to GDPR?

This can mean all manner of things with regards to GDPR. Typically, though, personal data will include any information which could potentially identify the person. Usernames, passwords, locations, addresses, billing details, and e-mail addresses will all be seen as something you are duty bound to protect now. Personal data is often quite a broad spectrum with regards to GDPR, which is why having Data Processors and Data Controllers will make such a telling difference.

Typically, though, it’s better to be safe than sorry: secure any and all data.

Privacy Shield and GDPR: Are they related?

One point of discussion you might have heard mentioned is the use of Privacy Shield. Privacy Shield is a tool that is going to be used by the U.S. Department of Commerce and the European Commission, alongside the Swiss Administration.

This will make sure that companies across the continents can make sure there is a clear and universal understanding. All data processors in the USA will now need to be Privacy Shield compliant, too, so make sure you look into this as otherwise, you could make things needlessly difficult for yourself.

How does GDPR impact upon my e-mails?

When using e-mail, GDPR demands that you now take extra care over the use of data, acquisition of data, use of data and tracking of data. It has to match up with new GDPR consent requirements and it will need to be compliant with both GDPR and Privacy Shield.

Also, you need to look at any and all third party processes that you use: if they are not GDPR compliant, you must find an alternative.

What should I do?

Act now. You cannot wait any longer, as GDPR is already in place. It came into action in May 2018, and companies could be fined massively for their inability to meet GDPR regulation. You must act, and you should look to bring in a Data Controller to help you begin to rebuild in-house policy to help better manage your business and keep yourself free from potential concerns.

Author Bio : Bill Brown is the community manager at MobileSignalBoosters and has a interest in web design for mobile uses and user experience. When not working he enjoys swimming, rugby and gym workouts.

 

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