Launched in June 2018, IGTV is the latest offering from Instagram. This new standalone app offers a space in which Instagram users can share long-form videos and browse through creator channels. All of the videos on the app are in vertical orientation and can be up to an hour in length.
Why Use IGTV?
As with any new trend in social media, it’s important that marketing teams take some time to work out whether it’s worth the investment of their time and resources.
As a relatively new platform, IGTV is not yet oversaturated with content. Consequently, savvy marketers should recognise this as a prime opportunity to get a leg up on the competition by building visibility among as yet untapped audiences.
Another major advantage of IGTV is that it allows content creators to publish much longer video content. Depending on whether or not you have a verified account, you can share videos of up to 10 minutes or an hour. This is a big improvement on the restrictive length limits that you must abide by when posting to your Story or to your feed. Longer-form content gives marketers more freedom to develop deeper brand storytelling that connects with your audience at a more meaningful level.
Learn More about IGTV
This infographic from M2OnHold shows you everything you need to know in order to get the most out of this brand-new feature for your brand’s content marketing strategy. In addition to outlining the many benefits of this new feature, it also provides a comprehensive walkthrough of how to create and upload videos. What’s more, the graphic also includes some practical pointers to help ensure your content is the best that it can be.
To discover more about how to make the most of the IGTV opportunity, take a look at the infographic below.