There are still many businesses out there that have yet to embrace the opportunities that the online world has to offer. It’s understandable, of course. Bricks and mortar companies have always clung to more traditional methods of getting business. But are they missing out?
Any business – no matter what they offer – can benefit from having an online presence. Even if you think your line of work is uninteresting, or all your sales have to happen in physical form, it is still something to think about. With this in mind, I thought I would cover four reasons why you should take your offline business online. Ready to make a change? If so, read on to find out more.
It benefits your image
People tend to use services like Google and Bing to search for businesses these days – and searching online, especially with mobile devices is on the increase. It’s the modern equivalent of the Yellow Pages. And, it’s a big part of the reason the massive tome that used to be delivered to your door once a year is now the same thickness as a magazine (thank goodness). But, where the online world differs from a physical directory is that it gives you the chance to show your professionalism. Your visitors can find much more than your name and number – they can see your past work, learn more about you, and see every last service you offer as well as reviews.
You’re always available
It doesn’t matter what time of day you close down for business – your website is always on. So, you won’t miss out on enquiries from night workers, or even from different time zones around the world. Let’s say you set up an ecommerce site – you can make sales while you sleep. That’s already an enormous benefit to having an online presence – and it works the same for weekends and holidays.
It doesn’t cost a lot
The costs of starting up a website are small these days. There are a lot of economical web hosting sites around, and if you are creative or feel up to it, you can also use free or low cost templates to build your site and get started. Of course, it will look more professional if you invest in a web designer, and you could probably benefit from hiring a digital marketing agency, too. But, the truth is, it’s not expensive to get started online nowadays if you compare it to the cost of starting a business offline. And that makes it a perfect add-on to your current armoury of business offerings.
It’s perfect for customer support
If there are any general questions that people ask you about your products, you can provide a FAQ section and put it directly on your website. You can also answer queries and create videos to talk your customers through setting up, fixing common issues, or getting the best out of your product/service. It’s a time saver, and your clients will appreciate the effort. Being present online and building relationships with your customers means a happier customer in the end. And, if others see that you provide a higher lever of service, they will be more likely to make a purchase themselves.
So, are you ready to take your offline business online? It’s easier than you think – and it might just change your business in the long-term.
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