A Simple Guide To Improving Your Business Site

If you have not updated your website in sometime, you might need to change that. After all, there is no point having a web page if no one sees it. If you want to attract new customers and keep your old ones informed, this task is essential. Many people are not technically savvy when it comes to website design.  Don’t fret if you have no idea where to start when it comes to revamping your site. If you are new to this area, there are some easy things you can do. Read this simple guide to get you started and on the right track.

1. Boost your local SEO

Everyone talks about SEO, but what does it actually mean? If you want your website to perform well, you have to optimize it. Doing so can be complicated and sometimes it is best to seek help in this area. The team members at Seowidebay put a great emphasis on local SEO techniques. If you have a small business, you want to attract people that live in your area. That means that you need to target them in a specific and direct way. When you use SEO properly and are optimize your site, you focus on keywords that suit your business and ones that customers in your area would be searching for. Rather than using a blanket technique to reach out to everyone, make your campaign specific to your niche.

2. Ensure that it is mobile-friendly

How does your site look on a smartphone or even a tablet? Mobile search is becoming the predominant form of searching for products, services and businesses. If your site does not work on this platform, people will not want to visit it. Plus Google penalizes sites that are not mobile friendly in search results. And the truth of the matter is that people can be a little fickle when searching for stuff on mobile devices. When something doesn’t look right or takes too long to load, they will close it and move on to another site. This means that you could be losing customers before they even walk in your door. You should ensure that your site works well on both phones and tablets. If need be, hire a good web designer that can create a site for you that loads properly and looks good on mobile devices as well as desktops.

3. Get new photography

As human beings we are attracted to visual imagery. If your website has shabby pictures, people will not want to look at your page for too long. If you take photos of your own products make sure you have proper lighting and look for tips online to make them pop. There are many sites where you can purchase high quality stock images and some sites that offer good quality free stock images as well. One of my favorite sites for free stock photos is Pixabay. Visual content adds to your brand and image. When people view your page, you want the photos to entice them, rather than making them leave.

4. Add contact information

How can people reach you? If you want to maintain smooth customer relations, you need to make sure that people can get in touch with you. Not having contact details on your site is a rookie mistake. All you need to do is add a simple ‘contact me’ page with your address, email and phone number on it. This information is important to your clients so don’t forget to include it and make sure to update it if things change.

5. Make it engaging

When people start to read the text on your website, it should hook them. You need to write engaging copy for the page or people will find it dull. You might want to find a creative writer to help you with this step. Alternately, you could write the pieces yourself. Above all else, you should ensure that your content is interesting. Story telling is more appealing than a plain sales pitch.

Now that you have read this guide, it’s time to step things up and improve your site. The tips here are a great starting point. When you follow them, you should see a massive improvement in your page and the attention it gets.

photo credit: Pixabay